Investors will love your business plan

Strategic Planning

For many business owners, planning is often put aside for more immediate operational issues that are at hand. This is particularly common when businesses are in rapid growth phases and resources are stretched.

Let Waterview Capital offer you the guidance, structure, research and recommendations that you need for your business to thrive. We are dedicated to understanding every aspect of your business' operations and the impact each has on the overall financial position of your company.

Our strategic planning services begin with a 360º evaluation of your company operations to create a comprehensive financial plan :

  • Budget development, cost systems and management reports
  • Resources required to achieve objectives (cost, type, amount)
  • Working capital management (inventory, receivables, payables and cash)
  • Employee structure, payroll and benefits
  • Risk identification and management
  • Corporate tax planning
  • Succession planning

Cash-flow forecasting is an important element of your business practice.

Once annual budgets are decided and allocated, your company needs to have systems in place to monitor performance. The complexity of arrangements for monitoring the budget will depend on the size of a company and the availability of administrative staff and appropriate systems. The following guidance on best practice as to basic processes applies to organizations of all sizes.

The main purpose of some kind of budget-monitoring system is to evaluate actual results against approved budgets to guide current and future decision-making and to provide managers with relevant information so that they are more accountable for performance.

Key processes to manage approved budgets effectively include:

  • Monitoring and reporting against internal budgets on a consistent and regular basis to assess whether targets are being met;
  • Revising the internal budget through a coordinated process;
  • Forecasting to manage gaps between budget estimates and actual results in order to identify quickly, and respond to, changes in the external environment or internal activities;
  • Reviewing and improving internal budget processes by monitoring the accuracy and timeliness of budget processes to identify areas for improvement.

To measure budget performance, the company needs to monitor the extent to which budget estimates match actual results. This helps ensure financial control and identify where change is required.

The budget-monitoring process allows organizations to keep track of capital expenditure and development projects. This can help identify issues such as cost overruns or delays in key milestones and enable early corrective action. Routine reporting of detailed information provides decision-makers with useful information on current and future impacts of company activity.

Risk identification is the critical first step of the risk management process.

The objective of risk identification is the early and continuous identification of events that, if they occur, will have negative impacts on the company's ability to achieve performance or capability outcome goals. They may come from within the company or from external sources.

There are multiple types of risk assessments, including operational risk assessments, risk assessments to support an investment decision, analysis of alternatives, and assessments of cost uncertainty. Risk identification needs to match the type of assessment required to support risk-informed decision making. For example, for an acquisition program, the first step is to identify the program goals and objectives, thus fostering a common understanding across management teams of what is needed for success. This gives context and bounds the scope by which risks are identified and assessed.

Our corporate tax team advises corporate entities of all structures and sizes on the full range of tax issues that Canadian domestic and international businesses face.

We regularly work with clients on tax implications of entity and joint venture formations, distributions, redemption, transfers of control, spin-offs and liquidations. Our international tax capability includes advising on the taxation of foreign corporations doing business or investing in Canada either directly or through Canadian subsidiaries, as well as foreign corporations controlled by Canadian individuals and corporate shareholders.

Our corporate tax attorneys collaborate closely with colleagues in the commercial and wealth planning teams, in planning recapitalizations and entity freezes, sales between family members or trusts, and shareholder agreements. We act for a broad range of corporate clients, including ‘C' corporations, Subchapter S corporations, partnerships, limited liability companies, foreign entities and special purpose vehicles and structures.

Developing a succession plan to transfer your business will ensure that when you are ready to slow down, your business will continue to thrive, you will be able to retain and attract the best team, sustain growth while you work less, and realize some or all of the value over an extended period of time. Each plan developed by Waterview Capital is as unique as our client, and your succession plan will provide you and your successors a “playbook” (developed as a team), detailing what to do, when to do it, and how to do it. When complete, you will have a detailed plan, complete with descriptions of our recommendations and timeline, pro forma cash flow model, compensation research and structures, flow/organizational charts, and all the agreements to support the plan.

Our team of experts will help you evaluate your options, timeline and goals, and devise the optimal strategy to align these priorities, factoring in both compliance and tax strategies to ensure you have a comprehensive solution. With the right people and a plan, Waterview Capital  can help you create a plan that will:

  • Allow you to work less, and earn more
  • Help you attract and retain the best talent
  • Sustain growth as you work less
  • Have a death/disability plan for the business
  • Help you take money out of the business tax efficiently
  • Stay involved and maintain control for as long as you want/need
  • Obtain significant value for your business

Using our four step approach, we are able to help you develop a truly unique and comprehensive succession plan for your business:

Consult :

Our experts will work with you to get to know your business, your preferences, the participants, and everyone’s goals. Once we understand your business, we will provide recommendations designed specifically for your business that are both compliant and tax efficient.


After evaluating a the most appropriate strategies worth consideration, we will construct detailed financial models to explore the implications of the plan for everyone and understand the before and after tax impact, make necessary adjustments, then share with final version with all stakeholders.


We will help you create a detailed plan document with our recommendations, timeline, and strategy. The Plan will also include a Memorandum of Understanding, designed to be signed by all parties at plan inception to ensure alignment.


The final stage is to work with you and your counsel to prepare and provide all of the agreements needed to support the implementation of your strategy leveraging our industry specific resources – tailored for your business and plan.